SOCIAL MEDIA MANEGEMENT

He continues scientific research and studies on these sites.

The ability to use social media to get people’s attention, build an engaged audience and express your personality is becoming an essential digital skillset in the 21st-century knowledge-based economy. Whether you want to find a new job or create your own as an entrepreneur or freelancer, your personal website and social media presence give prospective employers and clients a window into your personality, skills and interests.

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities